January 15, 2011

Innovative marketing....

Recently went to Shopper's stop, for ...well...shopping...

Saw this stall, in the women's clothing section...






























I think this whole idea of buying a holiday over the counter is brilliant!! Most people hate planning trips, and wish someone else would do it for them, the whole gig of booking hotels, sight seeing and so on...
An what's a better place than where women will see it and pester their husbands to take them on those trips!
I love the packaging, it also has a cards pack in it, for entertainment :)

3 comments:

Anonymous said...

we want more on this blog ..why has it been inactive for sooooooooooooo long ???

~Vindya

Rujuta said...

Didnt get a topic re....though one is in the pipeline

Nimmu said...

Interesting. Liked your take on ads.