March 13, 2010

You talkin' to me?

You hire the top star for endorsements and brand promotions, you have a brilliant marketing campaign, and a million customers cant go wrong....right? Not really....and this is why....
With the financial year coming to an end, I was short of receipts and time, so this time I decided to stop searching for my receipts and use their call centre services to get what I needed.

A couple of instances stuck on clearly in my head, and that's how they ended up in this post -

HDFC bank customer service -

I have subscribed to almost every service possible with HDFC, because their online accounts are easy to use and are well integrated with addon services like MFs and trading. So its surprising, that a bank with such a strong online presence, should really lack at the mouthpiece end.