November 18, 2009

Do you see me?

Driving around Parle West, saw this huge ad banner on a famous college building, so I clicked it...and then thought about it. The immediate thing that struck me , was the target was bang on, the tag line was cool, and something told me, colleges didnt allow branding. So then as usual, my digging(googling) began...

November 9, 2009

Ad slaughter: Docomo – Friendship express

Docomo has been in the news for its unexpected and aggressive market share capture by per second billing. A good sound short term strategy; a little hasty; but that’s not what we are going to talk about.

But is having the right strategy enough?