There are a lot more ads out there that Micromax has come up with, jarring people's emotions and nerves,toeing the line between totally being written off and making people notice their product.
Case in point - One does not easily get rid of Akshay Kumar's annoying laughter, but the ad literally burns itself in the brain, and the imagery of him playing virtual destructive tennis in the kitchen unwittingly comes up when you think of gaming and mobiles in the same context.
One of their ad, that is their best till date, would be the one that targets women(demographic -25-40 something)