Do you see me?

Driving around Parle West, saw this huge ad banner on a famous college building, so I clicked it...and then thought about it. The immediate thing that struck me , was the target was bang on, the tag line was cool, and something told me, colleges didnt allow branding. So then as usual, my digging(googling) began...

Ad slaughter: Docomo – Friendship express

Docomo has been in the news for its unexpected and aggressive market share capture by per second billing. A good sound short term strategy; a little hasty; but that’s not what we are going to talk about.

But is having the right strategy enough?